Kali ini Saya mencoba menyarikan tips menulis copy yang efektif sebagai gizi tambahan untuk temen-temen Airbrand. Walaupun Saya menyarikan ini tanpa terjemahan alias masih dalam bahasa asli, bukan berarti saya menyajikan ini dengan setengah hati. Hmm, Saya hanya ingin temen-temen yang baru di Airbrand mulai mencicipi materi-materi dalam bahasa Inggris untuk melatih kepekaan berbahasa Inggris. Asal tahu aja ya, kemampuan berbahasa Inggris untuk oang-orang iklan adalah hal WAJIB. Selamat menikmati sajian lezat tips menulis copy dalam bahasa Inggris.
Practical Tips Writing Effective Copy
Get the main copy – Fast
Emphasize one major idea simply and clearly
Be single minded. Don't try to do too much if you chase more then one rabbit at a time, you will catch none.
Position the product clearly
Keep the brand name up front and reinforce it.
Write with the consumer's ultimate benefit in mind.
Write short sentences. Use easy, familiar words and themes people understand.
Dont waste word. Say what you have to say - nothing more, nothing less, Don't pad but don't skimp
Avoid bragging and boasting. Write from the readers point of view, not your own. Avoid “We”, “Us”. “Our”
Avoid cliches. They are crutches; learn to get along without them. Bright, surprising words and phrases perk up readers and keep them reading.
Write with flair. Drum up excitement. Make sure your own enthusiasm comes through in the copy.
Use vivid language.
Stick to the present tense, active voice. It's crisper. Avoid the past tense and passive voice. Exceptions should be delibarate, for special effect.
Use personal pronouns. Remember, you're talking to just one person, so talk as you would to a friend. Use “you” and “your”
Use contractions. They're fast, personal, natural. People talk in contractions (listen to yourself)
Don't overpunctuate. It kills copy flow. Excessive commas are the chief culprits. Don't give readers any excuse to jump ship.
Read the copy aloud. Hear how it sound; catch errors. The written word is considerably different from the spoken word.
Rewrite and write tight. Edit mercilessly. Tell the whole sory and no more. Whenyou're finished, stop.
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